Hero Talk Part 13: SEO and Beyond!


    In this interview:

  • Bernadette Limon

    Bernadette Limon

    Digital Marketing Specialist

    www.digitalmaas.com

  • Sarah Tejares

    Sarah Tejares

    Social Media Copywriter

    blackfortsecurity.com

  • Joy Go

    Joy Go

    SEO Manager

    www.digitalroominc.com

  • Richard Fabre

    Richard Fabre

    Founder of Drafhcir

    drafhcir.com

  • Mon Jason Fabico

    Mon Jason Fabico

    Web & Multimedia Designer

    monfabi.co

Heroes come in every shape and color. Here, we meet more from the SEO industry and some from outside of it. Nevertheless, they all have a firm grasp of what an SEO Hero should be from their unique perspectives.


bernadette limon seo heroBernadette Limon – I am Bernadette, they called me “B”. SEO for 6 years. Currently working with DigitalMaas as Digital Marketing Specialist.

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

I believe that a hero is someone who will guide you towards greatness. Someone who will take the blame, and discreetly correct you on the latter. A hero is someone right in front of you, providing any kind of help even without recognition, even without asking. Adding hero on our chosen professions, when you look around you will eventually find SEO heroes surrounding you.

 

Q2. How does your Digital Marketer professional practice positively impacts society in general? You can cite examples or your experiences if you want.

 

Being in the digital marketing world, I never thought that I would meet great people to help me build my character and skills. As an SEO, I’ve learned the truth behind every social media post, the honesty behind every blog posts and the intent of every written article. Me, in behalf of my colleagues and friends from the industry, helps online society to open their eyes on reading between the lines about the truth and lies in a content.

 

Also, being an SEO taught me about becoming not just an individual, but about being in a team. A team that will always teach, correct, help and guide each other, no matter what happens.

 

Having me in this industry made me more…. humane. And that’s enough to share something worthwhile today.

 

sarah mae tejares seo heroSarah Tejares – Social media copywriter at Blackfort (2016 to present) and a freelance news writer at Telegiz and Scoop.ph. I’ve been in SEO industry for four years. I started my career as an SEO link builder at Endless Rise (2011 to 2012). I worked at W3 Now Inc. from 2012 to 2013. Then in 2015, I worked as Social Media Specialist at The Philippine Star.

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

It invites SEO professionals for a challenge by creating a  website on how SEO industry can be a hero. This will benefit Syrian refugees.

 

Q2. How does your SEO professional practice positively impacts society in general? You can cite examples or your experiences if you want.

 

Just like journalists, SEO professionals are responsible for spreading information it’s up to them if they want to destruct somebody and other corporations by participating in spreading false information or stick with SEO ethics. As a Social Media Specialist and a freelance journalist with a background in SEO, I don’t want to be a part of netizens and as well SEO specialists who spread lies regardless of political views.

 

Today, it is important to filter the news we read online and research other sources. As much as possible, I try not to be biased on my articles. Not all information that I received are facts and I don’t believe in alternative facts. I know many people can easily believe what they read without validating the facts by researching.
Online is not safe for anyone. But I want to be one of the fighters who will fight for truth.


joy go seo heroJoy Go –
is currently SEO Manager for Digital Room, Inc. managing 5 major online printing brands: UPrinting.com, PrintRunner.com, NextDayFlyers.com, PrintPlace.com, and 48HourPrint.com. Prior to this, Joy was SEO Director for Prove, a digital marketing agency in Marina del Rey, where she handled a diverse list of clients in many verticals. Joy has been an SEO Professional for at least 8 years.

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

The SEO Profession has gained some notoriety in the past few years. Pseudo “SEO Professionals” sprouted from all over the world, selling business owners the promise of #1 rankings on Google’s SERPs using their “secret sauce” or “magic sauce” which, decoded in plain English, simply meant the purchase of thousands of spammy, black hat links to the website.

 

The concept of an SEO Hero to me, would be someone who learns diligently the honest, proper way to doing SEO work that provides businesses their much-needed edge and boosts to stand out from the crowd. The right SEO Hero advises businesses and website owners not just SEO settings but all the way to product configuration, competitive pricing, unique selling propositions (USPs) and marketing strategies that bring in real, positive improvements to the business as a whole.

 

An SEO Hero to me is someone who can improve the bottom line of any business, especially for small businesses, who, thanks to the internet, are now able to compete and thrive in the same industry as the major players.

 

Q2. How does your SEO professional practice positively impact society in general? You can cite examples or your experiences if you want.

 

The kind of work I do is very conscientious, thoughtful, analytical and yet also practical. I identify the strengths of every website/business I do SEO for and capitalize on these strengths while working to build up the other factors to make them even more competitive. The impact to society as a direct result of my work is helping bring these worthwhile businesses to those who need it and can benefit from it. SEO is about improving your online/search visibility, and if I am able to bridge that gap, between a “searchee” who offers valuable products/services to a “searcher” in need of these, then the work is half completed. The other half is retaining them.

 

Search Engine Optimization, as a profession, is exciting and challenging, and many things in between. The rules keep changing, and yet, they also really are the same. Google’s Ten Things We Know To Be True: “Keep your customers in mind and all else will follow” – could not have been more succinct. Providing a positive experience for all is an honorable endeavor.


richard fabre seo heroRichard Fabre
– is a creative freelance designer and Founder of Drafhcir, a visual design firm that provides companies, institutions, businesses and organizations with top quality graphic designs whether it is for print or web use. He has more than 10 years of experience and have been consistently providing great products and services to his clients around the world.

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

Using your skills in SEO in general whether it is for your client’s business or yours by giving readers valuable insights thereby making contributions to society. I think that was is meant by being an SEO Hero.

 

Q2. How does your SEO professional practice positively impacts society in general? You can cite examples or your experiences if you want.

 

I practiced SEO by sharing my experiences as a freelancer ( Infographic Designer ) to others. I only share what is TRUTH and do not spread FAKE information leading others misinformed. I believe as an SEO professional if done right would be beneficial to society.

 

mon jason fabico seo heroMon Jason Fabico– Web and multimedia designer. monfabi.co

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

An SEO hero is someone who understands the importance and power of information and how it can affect the society. This hero uses this power to spread knowledge and awareness to the digital world and creates a huge impact on the growth of businesses.

 

Q2. How does your Web developer professional practice positively impacts society in general? You can cite examples or your experiences if you want.

 

As Multimedia Designer focusing on Front End development, I believe that providing businesses with responsive web designs that customers can easily use and understand significantly helps their growth and success. These web design projects can be an inspiration for future and current web designers and developers around the world.

Do your part. Be an SEO Hero.

Help us. Help the children of Syria. Winning the WIX SEO Hero Challenge isn’t just proof of how much SEO professionals can achieve when they work towards one goal. It’s also proof of the good that SEO is capable of.

We sent out the call for SEO Heroes, and many have already answered. Count yourself among these SEO Heroes. Sign up now!