Hero Talk Part 12: What Defines a Hero


    In this interview:

  • Marquis Mendoza

    Marquis Mendoza

    SEO professional

  • AMANDO E. DE LA CRUZ III

    AMANDO E. DE LA CRUZ III

    Business IT Solutions Consultant

    www.bits.ma

  • Valerie Joy De Veza

    Valerie Joy De Veza

    Social Media Manager

    valeriedeveza.com

  • Brad Batdorf

    Brad Batdorf

    Brand Presence Agency

    brandpresence.net

  • Clara Buenconsejo

    Clara Buenconsejo

    Digital Marketing Manager

    www.gdi.com.ph

Being a hero can mean a lot of different things. Sometimes it can mean working all day under the sun to earn enough money to be able to send his children to a nice school. Here are another set of individuals who answered the call on becoming an SEO Hero and shared their insights on how digital marketing can make a big difference to the world from here on.


Clara Buenconsejo –clara buenconsejo seo hero is an example of what you end up as when you graduate with a degree in Creative Writing.
Currently a Digital Marketing Manager for GDI Online Marketing, she can be also found hanging out at The Heritage Collective in Escolta, Manila.

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

Two things: someone who goes over and above the needs of the client and–more importantly–won’t trade principles for money. (I’ve heard of some guys in the industry who turned down some corrupt politicians seeking their services in the last elections, despite six-figure offers. Those are true heroes.)

 

Q2. How does your Digital Marketer professional practice positively impacts society in general? You can cite examples or your experiences if you want.

 

In this age of fake news, it’s important to get the truth out. So I’ll be frank–there’s a whole lot more that digital marketers can do to stem the flow of fake news, and I haven’t yet seen a lot of these efforts lately. I’m willing to bet some are even complicit in sharing them (shame).

 

That said, at the risk of tooting my own horn, I’ve been part of the volunteer efforts for Escolta Street in Manila (first as part of Heritage Conservation Society-Youth, now as part of The Heritage Collective). Social media has been one of our most powerful tools for building awareness about the street, which is lined with pre-war buildings and works by several National Artists for Architecture. And while we still need to do a lot more on the content/SEO side of things, we’re happy that we’ve been able to muster substantial support for this advocacy through social media so far.

 

marquis mendoza seo hero

Marquis Mendoza – Former glory as an SEO professional has passed and now working as a skilled laborer in Japan 🙂 Happily married with two children

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

The best concept of an SEO Hero would be those who greatly contribute to society and making sure that information can easily be reached. Contributions that are well researched and documented that is neatly presented is not just ethical but a must if you want to remain on top of the search results for a long period of time. An SEO Hero would also practice 100% White Hat and will not gamble the hard earned money of the company and/or its clients. As my experience tells me, all those who practice Black Hat SEO will, sooner or later, eventually lose its rankings but those who practice White Hat SEO remain, even after multiple updates of Google’s algorithm.

 

Q2. How does your SEO professional practice positively impacts society in general? You can cite examples or your experiences if you want.

 

In general, if you want to positively impact society you need to provide content that is unique and well researched. To provide not only what they are looking for but also supplement the information with data that you think they would need in addition to the original intent of the reader. The best example from my experience would be when I started DogEngine.com, I wanted to create a platform where people can visit my site and find all the things that they need when it comes to dogs. I posted weekly updates of dog shows available, daily weather reports for dog walkers, Philippine laws pertaining to animals and even created my own anti-mange formula and shared it in the forums. I worked day and night for 3 months just to put the site up (did everything from web development, graphics design, and SEO). My hard work paid off and the site ranked 1st, 2nd and 3rd spots on the first page for the first 3 years since 2007 for its targeted keywords thus making sure that the information is available for everyone. Unfortunately, I wasn’t able to maintain the site and rankings went down but it is still within the first page up to this day with almost no maintenance in terms of SEO.

 


valerie joy deveza seo heroValerie Joy De Veza –
is a social media manager, strategist, and speaker who is passionate about helping small business owners optimize their online marketing efforts through detailed analysis.

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

With my years of experience in the industry, I believe an SEO Hero is that person who uses his/her knowledge to help build their client’s business. Sure, the technical aspect of being and SEO is crucial. But technical expertise will just be irrelevant for the client if the SEO efforts are not aligned in growing the business.

 

Q2. How does your Social Media professional practice positively impacts society in general? You can cite examples or your experiences if you want.

 

In relation to how I consider someone as an SEO Hero, the positive impacts of what I do for the brand I am working with right now are very clear. The brand/business I am working with right now empowers its customers when making wise decisions on what cars to buy.

 

Our SEO strategies and tactics make sure that valuable info and content are accessible to the customers in a timely manner. Being able to this saves the customers time and money when they’re ready to purchase.

 

 

amando dela cruz seo heroAmando E. De La Cruz, III – Business IT Solutions Consultant

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

SEO Hero will heighten awareness to what is happening in Syria through the digital media and somehow ease the suffering, especially those children who are victims of the war and conflict.

 

Q2. How does your SEO professional practice positively impacts society in general? You can cite examples or your experiences if you want.

 

SEO professional practice greatly influences people the way they think, decide on something, and reflects life on any occasions particularly events that are happening around the world.

 


brad batdorf seo heroBradley Batdorf –
is the Principal & Visionary for Brand Presence Agency, located in St. Paul, Minnesota, specializing in design, marketing, and advertising. When creating the company, Bradley focused on both building client experience, but also the importance of giving back to the community. Each quarter, Brand Presence Agency donates 5% of our net revenue to children based charity of each employees choice, in the name the employee. In addition to monetary contribution, Brand Presence Agency selects 4 501c3 children based charity applications per year, redesigns their digital presence, and provides marketing efforts to boost awareness for the respective charity. Knowing that our children are our future, we work very hard to help ensure children are given the best opportunity to succeed, regardless of life circumstances.

 

Q1. From your perspective, how do you understand the concept of “SEO Hero”?

 

An SEO Hero is a search engine optimization specialist or firm, who engages in “white hat” SEO, for the purpose of driving visitors and search engine rank to content that is deserving of being found. An SEO Hero understands the importance of promoting the right content, to the right people, at the right time.

 

Q2. How does your SEO professional practice positively impacts society in general? You can cite examples or your experiences if you want.

 

Our SEO professional practice at Brand Presence Agency reflects upon positioning content in a way that is beneficial to readers from an educational standpoint. Knowing content is at the core of our clients brand presence, we work diligently to ensure content and SEO happens in a way in which both the client and readers benefit from each click.

Do your part. Be an SEO Hero.

Help us. Help the children of Syria. Winning the WIX SEO Hero Challenge isn’t just proof of how much SEO professionals can achieve when they work towards one goal. It’s also proof of the good that SEO is capable of.

We sent out the call for SEO Heroes, and many have already answered. Count yourself among these SEO Heroes. Sign up now!